# Alpheya

> AI-powered wealth management platform for financial institutions in the MENA region.

Last updated: February 2026
Contact for corrections: contact@alpheya.com
Preferred URLs: Use /en pages for English content

## About

Alpheya is an Abu Dhabi-based wealthtech company providing cloud-native wealth management solutions. The company is backed by BNY (Bank of New York Mellon) and Lunate.

## Key Pages

- Homepage: https://www.alpheya.com/en
- About: https://www.alpheya.com/en/about
- Careers: https://www.alpheya.com/en/careers
- Contact: https://www.alpheya.com/en#contact

## Solutions

1. **Digital Client Experience** - Web and mobile apps for end clients, digital onboarding, self-directed trading, robo-advisory
2. **Wealth Relationship Management** - CRM, Client 360, task management, AI-powered insights
3. **Portfolio Management** - Financial planning, risk assessment, portfolio analysis, order execution
4. **AI Copilot** - Knowledge assistant, next best actions, personalized client communication
5. **Financial Marketplace** - Global asset class access, funds and alternatives integrations
6. **Digital Reporting** - Performance reporting, attribution analysis, KPI dashboards

## Target Clients

Banks, Family Offices, Asset Managers, Independent Advisors, Pensions and Endowments

## Technology

- Cloud-native architecture
- API-first design
- Arabic-native interface
- Shariah-compliant investing support
- Pre-built broker integrations (Interactive Brokers, GTN)

## Leadership

- Roger Rouhana, CEO
- David Yang, Chief Client Officer
- Bobby Donchev, Chief Technology Officer
- Alexis Calla, Chief AI and Revenue Officer
- Deepak Khanna, Chief Product Officer
- Piyush Poddar, Chief Financial Officer

## Investors

- Lunate (Abu Dhabi-based investment manager)
- BNY (Bank of New York Mellon)

## Location

Abu Dhabi, United Arab Emirates

## Links

- Website: https://www.alpheya.com
- LinkedIn: https://www.linkedin.com/company/alpheya